Yes, it happened- the most dreaded m-word of this century popped up in Apple as one of the biggest tech companies of the world is keeping a strong eye on the wonderful world of the metaverse.
At the recent Augmented World Expo (AWE) event taking place in November 2021 in Santa Clara, CA, Ori Inbar, Co-Founder, and CEO ofAugmentedReality.org introduced in his opening keynote, the term “Shmetaverse” to his audience. It was definitely a play of words about Metaverse suggesting that the term is so overused and misunderstood that it has lost any real meaning. This event was held a few weeks after Mark Zuckerberg, CEO of Meta/Facebook, introduced his VR-centric concept of the Metaverse.
While Zuckerberg, Meta, and others continue to tip off the Metaverse vision and its VR-focused implementations, we have noticed that Apple executives have purposely had a farmhand from conversing their thoughts on VR-focused vision. They even choose to stay away from even using the term Metaverse in any comments they make to let us speculate on what actually Apple has to say about the virtual worlds.
We are aware that the next big picture in the technology world is the Metaverse. It’s the next emerging theme. It is a network of 3D virtual worlds encompassing several other technologies which include mixed realities, the internet, Artificial intelligence, machine learning, and much more. Glancing at this tremendous possibility and endless opportunities, big techies have their eyes graved upon it.
So it’s more than obvious that Apple Inc. and Facebook will play a Central Role in it. Augmented Reality Or Mixed Reality glasses are a practical approach Apple has contributed to the Metaverse, where people work and play more in the immersive digital worlds. Facebook and Google have already stepped into the Metaverse but Apple’s more patient approach to entering these new markets has more chances of success rate.
Introduction to Apple’s Metaverse
We have an idea of Meta’s vision for the Metaverse. It is more bent towards the 3D and immersive driven VR Goggles such as their Oculus 2 headsets.
But on the other hand, Apple’s approach, on the bits of demonstration so far, its vision is leaned to a great extent to the AR-based experiences where the data is superimposed on the lenses of some type of glasses that allows the user to view both the real world and the virtual world simultaneously.
The History of Apple’s Metaverse
In one aspect or another, we have been quite overwhelmed with the contributions of Apple which have been immensely effective in the areas where we have witnessed the introduction of the Mac in 2001. With the advancements in man-to-machine interfaces.
The graphical user interface and the mouse are just other things today. They also introduced multimedia user interfaces and a new graphical user interface, with their iPhones we witnessed the touch user interface, and with Siri, we got to know about the voice user interface.
Apple’s Metaverse Explained
Augmented Reality, yes, Apple has it. This line between the imaginary world and the real world dissolves and it’s not only possible, but it’s also here.
Apple claims to have the world’s largest Augmented Reality platform with millions of its apps and AR-enabled devices to provide us with the unmatchable experience of Metaverse.
Apple Explains a few ways through which we can experience Augmented Reality:
1) Clips- a mobile video editing software.
2) ARki- software development kit for AR.
3) Warby Parker- software with an in-depth approach for virtual shopping.
4) For All Mankind: Time Capsule- extraordinary TV experience.
5) DSLR Camera- a unique software to capture films and pictures.
6) JigSpace- an innovative software that enables you to create and share AR.
7) Apollo’s Moon Shot AR- to harness the power of AR to relieve NASA’s quests for the cosmos.
8) IKEA Place- a software to virtually place true-to-scale 3D models in our space.
9) AR Quick Look- a software to interact with the virtual content by moving or scaling it through touch gestures.
10) Museum Alive- software to get to know the extinct species and quench our curiosities.
How to make money with Apple’s Metaverse?
On the virtue that this word carries with itself, one can readily invest in Metaverse both directly and indirectly. There are three direct stated ways of investing in the metaverse, one can either purchase metaverse tokens/coins like SAND or MANA. Or we can buy in-game non-fungible tokens.
Stating the indirect ways, we can invest in Metaverse-associated stocks of Apple as the market capitalization of Apple is expected to reach thrice of its current market value after its association with Metaverse. So if you are an investor, keep a strong look at various stocks of Apple and invest accordingly.
Future of Apple’s Metaverse
Apple has been pretty quiet and secretive about its plan for the upcoming future. They recently took to adding the terms mixed reality when talking about their Augmented Reality program and we can whole-heartedly expect them to enlighten us with their ideas involving AR and XR in the forthcoming WWDC in June 2022.
But as far as their current approach is concerned that is leaned more on AR than VR, it’s evident that for Apple, Zuckerberg’s Metaverse vision is more “Shmetaverse” to them as a present.
It is going to be interesting to see what all Apple Inc. has packed in to treat their customers.
Though it’s extremely rare to get a sneak peek into the world behind the aluminum and glass walls of Apple, we have great gratitude for the Annual Worldwide Developers Conference and the handfuls of the press events, where we catch a few breadcrumbs of what Apple’s mind is thinking.
“It will be one of Apple’s biggest contributions in the future” that’s quite a statement from the CEO Cook himself glancing at the endless possibilities our minds can travel now, accounting for how incredibly world-changing the iPhones have been in the last 15 years. We are looking forward to every ounce of the astounding unknown.
Frequently Asked Questions
As of now, Apple doesn’t have any metaverse platform, but in the upcoming future definitely yes.
Yes, you can access Metaverse Platforms on iPhone but it requires iOS 9.3 or higher.